RAOUL is the homegrown fashion and leather goods brand from the house of F J Benjamin.
Since its international debut at the 2010 New York and Paris Fall/Winter shows, RAOUL has been creating a buzz with its sleek take on contemporary affordable luxury womenswear.
The brainchild of Douglas and Odile Benjamin, each RAOUL collection is creatively directed personally by the dynamic husband and wife team.
Singapore-based F J Benjamin is an industry leader in the development and distribution of international luxury and lifestyle brands across Asia, with a rich heritage dating back to the 1950s.
F J Benjamin launched RAOUL in Singapore in 2002 as a men’s shirt label, branching out to womenswear in response to demand for affordable tailored pieces with uncompromising standards of design and quality. Since then the brand has grown with a string of standalone stores across Asia-Pacific and a flourishing international presence. RAOUL now regularly presents their collections through their sales and press showrooms in New York and Milan.
RAOUL’s tailoring origins are manifested in the collections – impeccably cut separates, with luxe fabrics and considered detail. This refined aesthetic evolves from season to season with thoughtful references and finesse, always on-trend but with a timeless elegance.
As the creative force behind the label, Odile gathers her inspiration from the RAOUL woman. She is multitasking, confident, accomplished. Fresh, witty and yet definitely a lady who curates an easy, vivid style that’s always perfectly pitched. Every collection is subject to vigorous refinement until Odile is certain that each piece has a place in the RAOUL woman’s wardrobe of hardworking favourites.
As a testament to RAOUL’s standing in the fashion world, celebrities such as Rebecca Romijn, Viola Davis, Jennifer Lawrence and The Duchess of Cambridge have been seen wearing items from the brand’s collections.
RAOUL is currently available through selected retailers in the fashion capitals of Paris, Milan, London and New York. International media including Vogue US, British Vogue, WWD, Harpers’ Bazaar and the New York Times have identified RAOUL as a label to watch.
In coming seasons RAOUL’s burgeoning international reputation is set to grow further, a trajectory sure to include a fresh focus on menswear and flagship stores in the world’s fashion capitals. Odile and Douglas Benjamin will continue to hone their distinctive aesthetic, as the brand becomes a clear category leader in affordable luxury and a byword for easy yet intelligent chic.